S/4HANA for Sales
valuable sales opportunities at the right time.
with clean, complete customer data

Accelerated sales processes and data-driven insights

Drive your organisation’s success, grow revenue with satisfied customers, and boost profitability through new revenue streams and client acquisition

Sales is the heart and soul of any business, and SAP S/4HANA Cloud covers the required sales and distribution lifecycle, from pre-sales activities to order fulfillment to shipping and invoicing. It provides a business with better visibility of real-time data (customer orders, pending delivery, delivery hold, etc.) across multiple locations.

In SAP S/4HANA, sales refers to the functions of customer order and contract management. The process can start with inquiries and end with invoices and returns. The focus is on recording and fulfilling customer orders. Overall, sales is part of an overarching E2E process called Lead-to-Cash, which begins in the SAP Customer Experience portfolio and ends in finance, specifically in receivables management.

> Support revenue streams, including sales of goods, services and subscriptions
> Covering the entire lifecycle of a customer order from start to finish, including quotation, order confirmation, delivery and invoicing
> Improved sales team performance through integrated system intelligence and cross-team collaboration
> Strengthening customer loyalty and acquiring new customers


SAP solutions for CRM and customer experience

Intelligent, industry-tailored customer experience (CX) supports end-to-end processes so you can get the most out of your SAP software.


Customer order management

Management of customer quotations, contracts, and orders with little to no manual effort.

AI-empowered order generation and fulfilment
Capture orders with embedded AI, confirm orders based on real-time inventory availability, credit data, and compliance standards.

Cross-functional team collaboration
Facilitate smooth communication across functional teams with built-in Microsoft Teams integration.

Streamlined customer experience
Connect e-commerce and customer relationship management (CRM) systems for a smooth and integrated customer experience.

Billing and invoicing

Timely revenue recognition with an automated and accurate billing process.

Automated billing process
Create, manage, and output billing documents with process automation, real-time insights, and intelligent analytics.

Preliminary billing documents
Align with customers on the invoice details with preliminary billing documents before the final invoice.

Integrated financial accounting
Manage revenue recognition compliance and profitability transparency through smooth integration with financial accounting.

Customer returns

Handling and monitoring of the customer returns process.

Intelligent intiation of customer returns
React quickly to customer complaints by initiating return orders with or without referencing a preceding document.

Logistical follow-ups
Trigger quality checks and choose proper follow-ups, such as return to inventory, repair, and forwarding to supplier.

Customer compensation
Refund the customer with an automated credit memo or with a replacement product

Price management

Margin protection through a consistent price strategy, complex price models, and real-time pricing updates.

Calculation net and gross values
Configure your system to automatically determine prices for quotations, contracts, orders, and invoices throughout the sale process.

Pricing updates based on business needs
Perform mass change of price list or adjust price data for individual sales documents.

Consistent price execution
Set up a price change approval procedure using a preconfigured workflow, helping ensure price strategy consistency.

Sales rebate management

Customer incentivization through flexible sales rebate management.

Defined sales rebate agreements
Create rebate contracts for individual customers or customer groups based on agreed conditions.

Accrual postings and updates
Make future payment obligations transparent in financial accounting, according to compliance requirements.

Posting and updating of accruals
Create accruals to make future payment obligations transparent in financial accounting according to compliance requirements.

Settlement and sales rebate monitoring
Generate settlement documents for customer contracts to create the correct receivable and payable amounts for customers.

Analytics for Sales

Actionable insights into sales processes, customer behaviours, and overall sales effectiveness.

Sales performance KPIs
Use dashboards to collect, analyse, and monitor overall performance with the capability to drill down to all dimensions.

Insight to action
Make data-driven decisions to quickly resolve critical business performance bottlenecks.

Sales planning and performance prediction
Use historical data and embedded advanced algorithms to predict future sales trends.


Digital transformation of your sales processes with LiMESSO.

LiMESSO supports the transformation of your organization, business processes and SAP solutions to S/4HANA. A partnership with LiMESSO offers you individual opportunities to successfully master the transformation for both your business and your ERP landscape and to benefit from innovations in S/4HANA.


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